GUD Media Limited ("GUDMedia", "we", "us", "our") is a digital marketing agency specialising in local SEO and reputation management services. (see the generated image above)
Legal entity: GUD Media Limited
Company number: 15683646 (see the generated image above)
Registered office: 2 Collins Road, Totnes, England, TQ9 5PJ (see the generated image above)
For the purposes of UK data protection law, we are the data controller of the personal data we collect via this website and in the course of providing our services.
2. Personal data we collect
We may collect and process the following categories of personal data:
Contact data: name, email address, phone number, job title, company name, postal address.
Website usage data: IP address, browser type, device identifiers, pages viewed, links clicked, time and date of visits, referring URLs.
Marketing and communication preferences: your consents and preferences for receiving marketing from us.
Enquiry data: information you provide when you fill in forms on our website or contact us (for example, details about your business and services you are interested in).
Client data: contact details of our clients and their staff, billing details, and information necessary to deliver our services.
We do not intentionally collect special category data (such as health, political opinions, or religious beliefs) via this website.
3. How we collect personal data
We collect personal data in the following ways:
Directly from you: when you complete forms on our website, request a proposal, sign up for our email list, contact us by email or phone, or become a client.
Automatically: through cookies and similar technologies when you use our website.
From third parties: for example, from publicly available sources such as Companies House, Google Business Profiles, social media, or from lead generation and analytics providers where this is lawful.
4. Purposes and legal bases for processing
We will use your personal data only when the law allows us to do so. We generally rely on the following legal bases:
Performance of a contract: to provide our services to you or to take steps at your request before entering into a contract.
Legitimate interests: to run and grow our business, improve our services and website, and carry out B2B marketing, provided your rights and interests do not override these interests.
Consent: where required for certain types of email marketing or cookies/analytics, which you can withdraw at any time.
Legal obligation: to comply with legal and regulatory requirements.
We process personal data for the following purposes:
To respond to enquiries and provide proposals or information about our services.
To set up and manage client accounts, deliver services, and handle billing and payments.
To send B2B marketing communications about services we think may be relevant to you, where permitted by law.
To operate, maintain, and improve our website, including diagnostics, analytics, and security.
To comply with legal obligations, resolve disputes, and enforce our agreements.
5. Cookies and analytics
Our website may use cookies and similar technologies to:
Enable core site functionality.
Understand how visitors use our site and improve performance.
Support marketing and remarketing activities.
Where required, we will obtain your consent before setting non‑essential cookies, and you can manage your preferences via our cookie banner or your browser settings.
For more information, please refer to our Cookie Policy (if separate) or contact us using the details above.
6. Sharing your personal data
We may share your personal data with:
Service providers: IT, hosting, email delivery, CRM, analytics, and payment processors who act as our processors under appropriate contracts.
Professional advisers: accountants, lawyers, auditors, and insurers.
Business partners or subcontractors involved in delivering our services to you, where necessary.
Public authorities: where required by law or to protect our rights or the rights of others.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law.
7. International transfers
Some of our service providers may be located outside the UK. If we transfer your personal data to a country that has not been deemed to provide an adequate level of protection, we will put appropriate safeguards in place, such as standard contractual clauses, to protect your data.
You can contact us for more information about the mechanisms we use for international transfers.
8. Data retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for satisfying any legal, accounting, or reporting requirements.
Typically:
Enquiry data: kept for up to 2 years after our last interaction with you.
Client data: kept for the duration of the contract and for up to 6 years thereafter, in line with limitation periods.
Marketing data: kept until you opt out or we determine it is no longer accurate or relevant.
We may retain anonymised or aggregated data indefinitely for business and analytics purposes.
9. Your data protection rights
Under UK data protection law, you have the following rights, subject to certain conditions:
Right of access: to request a copy of the personal data we hold about you.
Right to rectification: to request correction of inaccurate or incomplete data.
Right to erasure: to request deletion of your personal data in certain circumstances.
Right to restriction: to request restriction of our processing of your data.
Right to object: to object to processing based on legitimate interests, and to direct marketing at any time.
Right to data portability: to request that we transfer your data to you or another organisation in a structured, commonly used, machine‑readable format where applicable.
Right to withdraw consent: where we rely on your consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal.
To exercise any of these rights, please contact us using the details in section 1. We may need to verify your identity before responding.
10. Marketing communications
We may send you marketing communications about our services if:
You have requested information from us or purchased services from us and have not opted out; or
You have otherwise consented to receive marketing from us.
You can opt out of marketing at any time by clicking the unsubscribe link in any email or by contacting us.
11. Security
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. These measures include access controls, encryption where appropriate, and regular review of our security practices.
However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
12. Third‑party links
Our website may contain links to third‑party websites, plug‑ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We are not responsible for the privacy practices of these third parties and encourage you to read their privacy policies.
13. Children
Our website and services are not directed to children, and we do not knowingly collect personal data relating to children. If you believe a child has provided us with personal data, please contact us so that we can delete it.
14. Changes to this privacy policy
We may update this privacy policy from time to time. When we do, we will revise the "Last updated" date at the top of this page and, where appropriate, notify you by email or by a notice on our website.
15. How to contact us or complain
If you have any questions about this privacy policy or our handling of your personal data, please contact:
