Privacy Policy
Privacy Policy
Last Updated: October 6, 2025
1. Introduction
GudMedia ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our automated Google review management services and visit our website at gudmedia.co.uk.
By using our services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.
2. Information We Collect
2.1 Information You Provide to Us
We collect information that you voluntarily provide when using our services:
Account Information: Name, email address, phone number, business name, and business address
Google Business Profile Information: Business details, location data, and profile credentials when you connect your Google Business Profile
Payment Information: Billing details and payment card information (processed securely through third-party payment processors)
Customer Contact Information: Names, email addresses, and phone numbers of your customers that you upload or integrate into our system for review requests
Communication Data: Information you provide when contacting our customer support team
2.2 Information Collected Automatically
When you access our services, we automatically collect:
Usage Data: Information about how you interact with our platform, including features used, pages visited, and time spent
Device Information: IP address, browser type, operating system, device identifiers, and mobile network information
Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance user experience and analyze service usage
2.3 Information from Third-Party Sources
Google Business Profile Data: Reviews, ratings, customer interactions, and business profile information accessed through Google's API
Integration Data: Information from your existing business systems (CRM, POS, etc.) when you integrate them with our platform
3. How We Use Your Information
We use the collected information for the following purposes:
Service Delivery: To provide, maintain, and improve our automated review management services
Review Requests: To send personalized review invitations to your customers via email or text message on your behalf
Automated Responses: To generate and post personalized responses to reviews on your Google Business Profile
Account Management: To create and manage your account, process payments, and provide customer support
Communication: To send you service updates, technical notices, security alerts, and administrative messages
Analytics: To understand usage patterns, improve our services, and develop new features
Marketing: To send promotional materials about our services (you can opt out at any time)
Legal Compliance: To comply with legal obligations and protect our rights and interests
4. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
4.1 Service Providers
We share information with third-party service providers who perform services on our behalf, including:
Cloud hosting providers
Payment processors
Email and SMS delivery services
Analytics providers
Customer support tools
4.2 Google
We share necessary information with Google to integrate with Google Business Profile and facilitate review management through their API.
4.3 Your Customers
When you use our service to request reviews, we send communications to your customers on your behalf containing your business information and review links.
4.4 Legal Requirements
We may disclose your information if required by law, court order, or government authority, or to protect our rights, property, or safety.
4.5 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
5. Your Customer Data
When you provide customer contact information to our platform:
You are responsible for obtaining necessary consent from your customers to send them review requests
You must comply with applicable laws regarding marketing communications and data protection
You retain ownership of your customer data
We act as a data processor on your behalf
You can export or delete customer data from our platform at any time
6. Data Security
We implement appropriate technical and organizational measures to protect your information, including:
Encryption of data in transit and at rest
Secure authentication and access controls
Regular security assessments and updates
Restricted access to personal information on a need-to-know basis
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
7. Data Retention
We retain your information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. Specifically:
Account information is retained while your account is active and for a reasonable period thereafter
Customer data is retained according to your instructions or until you delete it
Transaction records are retained as required by law
Usage data may be retained in aggregated, anonymized form indefinitely
8. Your Rights and Choices
Depending on your location, you may have the following rights:
Access: Request a copy of the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information
Portability: Request transfer of your data to another service provider
Objection: Object to processing of your information for certain purposes
Opt-Out: Unsubscribe from marketing communications at any time
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