Terms and Conditions
Terms of Service
Last Updated: October 6, 2025
1. Agreement to Terms
These Terms of Service ("Terms") constitute a legally binding agreement between you ("Customer," "you," or "your") and GudMedia ("GudMedia," "we," "us," or "our") governing your access to and use of our automated Google review management services, including our website at gudmedia.co.uk and all related software, applications, and services (collectively, the "Services").
By accessing or using our Services, you agree to be bound by these Terms and our Privacy Policy. If you do not agree to these Terms, you may not access or use our Services.
2. Eligibility
To use our Services, you must:
Be at least 18 years of age
Have the legal capacity to enter into a binding contract
Operate a legitimate business with a Google Business Profile
Provide accurate and complete registration information
Not be prohibited from using the Services under applicable law
By using our Services, you represent and warrant that you meet these eligibility requirements.
3. Account Registration and Security
3.1 Account Creation
To access our Services, you must create an account by providing accurate, current, and complete information. You agree to:
Maintain the accuracy of your account information
Keep your login credentials confidential
Notify us immediately of any unauthorized access to your account
Accept responsibility for all activities that occur under your account
3.2 Account Responsibility
You are solely responsible for maintaining the security of your account and for all activities that occur under your account. GudMedia will not be liable for any losses arising from unauthorized use of your account.
4. Services Description
GudMedia provides automated Google review management services, including:
Automated Review Requests: Sending personalized review invitations to your customers via email or SMS
Review Response Automation: Generating and posting personalized responses to Google reviews
Review Filtering: Directing satisfied customers to Google while capturing negative feedback privately
Dashboard and Analytics: Providing insights and metrics about your review performance
Integration Services: Connecting with your existing business systems (CRM, POS, etc.)
We reserve the right to modify, suspend, or discontinue any aspect of the Services at any time with or without notice.
5. Free Trial
5.1 Trial Period
We offer a 14-day free trial to new customers. During the trial period, you will have access to our Services without charge.
5.2 Trial Limitations
Free trial accounts may have limited features or usage restrictions compared to paid subscriptions. We reserve the right to modify or discontinue free trial offerings at any time.
5.3 Conversion to Paid Subscription
At the end of the free trial, your account will automatically convert to a paid subscription unless you cancel before the trial period ends. You authorize us to charge your payment method for the applicable subscription fee.
6. Subscription and Payment
6.1 Subscription Plans
Our Services are provided on a subscription basis. Pricing, features, and terms for each subscription plan are detailed on our website.
6.2 Billing
Subscriptions are billed in advance on a recurring monthly or annual basis
You authorize us to charge your designated payment method for all fees
All fees are non-refundable except as expressly stated in these Terms
We may change our pricing with 30 days' advance notice
6.3 Payment Methods
You agree to provide current, complete, and accurate payment information. You must promptly update your payment information if it changes or expires.
6.4 Failed Payments
If payment fails, we may suspend or terminate your access to the Services. You remain responsible for any outstanding amounts owed.
6.5 Taxes
All fees are exclusive of applicable taxes, duties, or similar governmental assessments. You are responsible for paying all such taxes associated with your purchase.
7. Cancellation and Termination
7.1 Cancellation by You
You may cancel your subscription at any time through your account settings or by contacting customer support. Cancellation will be effective at the end of your current billing period. No refunds will be provided for partial subscription periods.
7.2 No Long-Term Contracts
Our subscriptions do not require long-term commitments. You may cancel at any time without penalties.
7.3 Termination by GudMedia
We reserve the right to suspend or terminate your account and access to the Services at any time, with or without notice, for:
Violation of these Terms
Fraudulent, abusive, or illegal activity
Non-payment of fees
Conduct that harms or could harm GudMedia or other users
Any other reason at our sole discretion
7.4 Effect of Termination
Upon termination:
Your right to access and use the Services will immediately cease
We may delete your account and all associated data
You remain responsible for any fees incurred prior to termination
Provisions that by their nature should survive termination will continue to apply
8. Customer Data and Content
8.1 Your Responsibilities
You are solely responsible for:
All customer data you upload or integrate into our platform
Obtaining necessary consents from your customers to send review requests
Compliance with all applicable laws regarding marketing communications, data protection, and privacy
The accuracy and legality of all content you provide
Your use of reviews and customer feedback
8.2 License to GudMedia
You grant GudMedia a limited, non-exclusive, worldwide license to use, store, and process your customer data solely to provide the Services to you.
8.3 Prohibited Content
You may not use our Services to send communications that:
Are illegal, fraudulent, or deceptive
Violate third-party rights
Contain malware, spam, or harmful content
Harass, threaten, or abuse others
Violate Google's policies or terms of service
8.4 Data Ownership
You retain all ownership rights to your customer data. You may export or delete your data at any time through your account.
9. Google Integration and Compliance
9.1 Google Business Profile Connection
Our Services require you to connect your Google Business Profile. By doing so, you authorize us to access and interact with your Google Business Profile on your behalf.
9.2 Google Terms Compliance
You agree to comply with all applicable Google Terms of Service, Google APIs Terms of Service, and Google Business Profile policies. Any violation may result in suspension or termination of Services.
9.3 Third-Party Platform Changes
Google may change its APIs, policies, or features at any time. We are not responsible for any disruptions to our Services resulting from such changes.
10. Prohibited Uses
You agree not to:
Use the Services for any illegal purpose or in violation of any laws
Violate or infringe upon the rights of others
Attempt to gain unauthorized access to our systems or networks
Interfere with or disrupt the Services or servers
Use automated means to access the Services except as permitted by us
Reverse engineer, decompile, or disassemble any part of the Services
Remove or modify any proprietary notices or labels
Send unsolicited or unauthorized communications (spam)
Use the Services to generate fake or fraudulent reviews
Resell or sublicense the Services without our written consent
Impersonate any person or entity
11. Intellectual Property Rights
11.1 GudMedia Property
The Services, including all software, code, designs, graphics, text, and content (excluding your customer data), are owned by GudMedia and protected by intellectual property laws. We retain all rights, title, and interest in the Services.
11.2 Limited License
We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Services solely for your business purposes in accordance with these Terms.
11.3 Restrictions
You may not copy, modify, distribute, sell, or lease any part of our Services without our prior written consent.
12. Disclaimer of Warranties
THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
WE DO NOT WARRANT THAT:
The Services will be uninterrupted, secure, or error-free
The results obtained from using the Services will be accurate or reliable
Any errors or defects will be corrected
The Services will meet your requirements or expectations
YOU USE THE SERVICES AT YOUR OWN RISK.
13. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, GUDMEDIA SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM:
Your use or inability to use the Services
Any unauthorized access to or use of our servers or your data
Any interruption or cessation of the Services
Any bugs, viruses, or harmful code transmitted through the Services
Any errors or omissions in content
Any conduct by third parties
OUR TOTAL LIABILITY TO YOU FOR ALL CLAIMS ARISING FROM OR RELATED TO THE SERVICES SHALL NOT EXCEED THE AMOUNT YOU PAID US IN THE 12 MONTHS PRECEDING THE CLAIM, OR £100, WHICHEVER IS GREATER.
SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN WARRANTIES OR DAMAGES. IN SUCH JURISDICTIONS, OUR LIABILITY WILL BE LIMITED TO THE GREATEST EXTENT PERMITTED BY LAW.
14. Indemnification
You agree to indemnify, defend, and hold harmless GudMedia, its affiliates, officers, directors, employees, agents, and partners from any claims, liabilities, damages, losses, costs, or expenses (including reasonable attorneys' fees) arising from:
Your use of the Services
Your violation of these Terms
Your violation of any rights of third parties
Your customer data or content
Your failure to obtain necessary consents from your customers
15. Review Management Best Practices
15.1 Authentic Reviews
You agree to use our Services only to solicit authentic reviews from real customers who have had genuine interactions with your business. You may not:
Offer incentives in exchange for positive reviews
Generate fake or fraudulent reviews
Manipulate review ratings
Violate any platform's review guidelines
15.2 Customer Communication
All review requests sent through our platform must:
Clearly identify your business
Include a simple opt-out mechanism
Comply with applicable anti-spam laws (CAN-SPAM, UK PECR, GDPR, etc.)
Respect customer preferences and opt-out requests
